![James Somauroo—SomX| Storytelling and Communications for Healthtech Start-Ups [Ep.10]](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/2454032/2454032-1619808633542-548dd5baf7719.jpg "James Somauroo—SomX| Storytelling and Communications for Healthtech Start-Ups [Ep.10]")
James Somauroo—SomX| Storytelling and Communications for Healthtech Start-Ups [Ep.10]
Description
In episode 10 of ReBootHealth, I speak with James Somauroo. James is an anesthetist and intensivist in the UK who has become a healthtech start-up communication “whisperer”. He is the founder of SomX, host of the Healthtech Podcast, and editor and chief of Healthtech Pigeon. I was fascinated with James’s journey and felt a kindred spirit in helping to shine a light on all the great founders and activities in the healthtech ecosystem. I was particularly excited to invite James as my first, inaugural ‘across the pond’ guest. We touched on a number of topics including the power of storytelling, the importance of a communications strategy for healthtech start-ups, a high-level overview of the NHS healthtech ecosystem, and where we might go from here for the ecosystem in general. James is a prolific content distributor, and I was honoured to have him share his learnings. As always, I hope you find the episode valuable.
Please write a review on Apple Podcast.
For other episodes or to learn more you can visit us at ReBootHealth or follow us on Twitter: @Reboothealth1
Episode recorded on October 6, 2021.
10:10 —Choosing healthcare policy vs founder route.
18:20 —Storytelling and healthcare start-ups.
25:30 —Balancing healthcare marketing and evidence.
37:50 —Where is health technology today.
42:46 —Assessing the UK health technology ecosystem.
54:00 —Moving away from ‘hype and hope’.
![Cory Janssen—AltaML| Exploring the Basics of AI/ML in Healthcare [Ep.25]](https://s3.castbox.fm/b1/29/16/53a2828ae69d55ae1672209b7ca77c0ca1_scaled_v1_400.jpg "Cory Janssen—AltaML| Exploring the Basics of AI/ML in Healthcare [Ep.25]")
United States
